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About

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Who is Cinetics?

We love fluid moving video, but not the bulky and difficult equipment that has traditionally been required to capture it. That's why we build compact and affordable gear to move your camera. Our products are available to order on cinetics.com and through our dealer network.

CineSkates, our first product, was born in the MIT Media Lab. Launched as a Kickstarter project in 2011, filmmakers rallied around the idea, and CineSkates flew past the funding goal in just one day! Ever since, we’ve been constantly innovating, researching, and field testing new technology so we can get awesome camera gear in to your hands. We’ve had some very nice things said about us by people like WiredFast CompanyGizmodoCNET, and Engadget.

Want some help discovering the possibilities of our unique products? Have an idea for a tool that would aid you in getting amazing footage? We’re here for you! Contact us and check out our social media streams for awesome give-aways, contests, tutorials, and other insider info. And be sure to check out our User Videos for inspiration and a place to share your videos. Happy Filming!

Justin Jensen founded Cinetics in 2011 by combining his passion for photography and building conceptual camera technologies, with the goal of making captivating camera movement available to all consumers. Justin developed Cinetics’ first modular product, CineSkates, as a student at the MIT Media Lab, where he turned to the crowdfunding website Kickstarter to raise production money through pre-sales. Justin has a mechanical engineering degree from UT Austin and a MBA from MIT.

Eric Pak works closely with Justin on the development and testing of Axis360 and other products. Eric, also a UT Austin trained mechanical engineer, specializes in product design and engineering. Eric is a former machinist and race car drivetrain engineer.

Augie Salmon has been on the Cinetics team since the initial CineSkates Kickstarter project. Augie and Avin Peters work together to hand build and test all Cinetics gear. They're both wicked smart electro-mechanical technicians.

Brittany Clawson and Caroline Rohwedder have teamed up to form a dynamic marketing duo. Brit runs our web store and social media, and makes rad video too. Caroline is a super skillful graphic designer with a fine arts degree from Arizona State University. She designs web pages, makes product images and shoots video.

Allison Jensen, Justin’s wife, joined Cinetics full time after the first Kickstarter campaign. As with many start-ups, her contributions range across the spectrum from accounting to shipping and communicating with customers. Allison has a marketing degree from UT Austin. We'd all fall apart without Allison and our team mascot, Greta!